Privacy Policy

Agrifirst is India’s most trusted name in protected cultivation and hi-tech agriculture, empowering farmers with world-class solutions since 2011. With a strong focus on farmer education, innovation, and service excellence, we help growers make informed decisions to increase productivity and profitability. Agrifirst and its subsidiaries and affiliates (collectively “Agrifirst”) provide access to various services including the www.agrifirst.in website (the “Website”), our mobile applications, and all products and services offered through them (collectively, the “Services”). The Website is owned and operated by Agrifirst, headquartered in Lucknow, Uttar Pradesh, India.

Our Privacy Policy forms an integral part of the Agrifirst Terms of Use. Please read this Privacy Policy and the Terms of Use carefully before accessing our Services. By using Agrifirst’s Services, you acknowledge and agree to the provisions of this Privacy Policy. If you do not agree, please refrain from using our Services.

Why We Collect Information from You

Agrifirst is committed to offering high-quality agricultural and protected cultivation solutions. To deliver our Services effectively, we collect information to:

• Recommend the most relevant agri-tech solutions tailored to your needs;
• Keep you informed through updates, insights, and agricultural best practices;
• Connect you with Agrifirst-authorized representatives or dealers for timely service and support.

We value transparency. This Policy explains what data we collect, why we collect it, and how it helps enhance your farming journey.

To Whom Does This Policy Apply

This Policy applies to all users of our Services. The following terms are used throughout this Policy:

Users: Anyone who accesses or uses Agrifirst’s Services.

Authorized Dealers: Individuals or organizations that create accounts (free or paid) to distribute Agrifirst products or access specialist services. We share relevant lead information with Authorized Dealers as described in this Policy.

What Information Do We Collect, and Where Do We Get It

We collect certain information from every visitor to our Website, including data captured through cookies, analytics tools, and browser interactions—such as IP address, device type, location, and pages visited. This helps us personalize your experience and improve our services.

Cookies help us remember your preferences and maintain login sessions. You may manage cookie settings through your browser; however, disabling cookies may affect some features.

Information Collected from Authorized Dealers: When setting up an account, we collect details like name, business information, contact details, and billing information where applicable. We may verify this data through email or phone.

Information from Third Parties: Occasionally, we obtain additional insights such as location-based preferences or demographic predictions to better serve your requirements. This information may be shared only with dealers you choose to interact with.

Location Data: Location submitted during registration or browsing helps us offer relevant content, services, and product recommendations.

How We Share Your Information

We may collect and use the following types of information:

• Personal Information: Such as name, phone number, and email address.
• Sensitive Personal Information: Billing details, passwords, payment information, etc.
• Other Information: Device details, usage patterns, site interactions, and preferences.

This information may be used for user authentication, analytics, product recommendations, or marketing (with your consent). We may share your data if required by law or to protect our legitimate interests.

If you wish to opt out of marketing communications, please contact us at info@agrifirst.in or call +91 81880 84460.

Ad Servers: We may allow third-party advertising platforms to display ads. These partners may collect certain non-personal data to improve ad relevance.

Non-PII (Non-Personally Identifiable Information): Includes browser type, device data, location, and interaction behavior—used to optimize user experience and measure content effectiveness.

Direct Dealer Communication: When you submit a form or enquiry, the information may be shared with the relevant Agrifirst Authorized Dealer to ensure timely service. We may also follow up to ensure your query is resolved.

User-Generated Content: Information shared in public forums, reviews, or comments is visible publicly. Agrifirst is not responsible for data you voluntarily disclose on public platforms.

Legal Compliance: We may share data to comply with law enforcement, fraud investigations, or legal obligations.

Third-Party Tools: We use analytics partners to improve performance, provide localized content, and deliver a better user experience.

General Matters

Account Security: Please keep your login credentials confidential. Agrifirst is not responsible for issues arising from unsafe handling of your account.

External Links: Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

Business Transfer: In case of a merger, acquisition, or asset transfer, user data may be transferred as part of the business operation.

Security: We use SSL encryption and industry-standard practices to protect data. However, no system can guarantee 100% security.

Policy Updates: This Privacy Policy may be updated periodically. We will post revisions on this page. Please review it regularly for changes.